Dear AT&T and Subway,
I write to you jointly because I am currently a regular customer of both of your companies and I also read that both of you have recently joined sponsorships with World Wrestling Entertainment.
I’ve been a wrestling fan since I was a kid – more than 15 years now – but these last few weeks have finally turned me off so much that I’m calling it quits with WWE’s programming.
FIrst off, Vince McMahon and others have been referring to Mark Henry – an African American man – as a gorilla. Maybe it’s different in the South where McMahon grew up, but where I come from, calling a black man an ape is pretty racist.
Then there was last week, when Vince McMahon was supposedly killed in an explosion. I don’t mind “death” storylines on their own, as they have the potential to be interesting. What I did mind was the follow-up – the way in which they portrayed Vince McMahon’s “fake” death in exactly the same way they portrayed the real deaths of Eddie Guerrero, Owen Hart and the 9/11 victims over the past 8 years – 10-bell mid-ring salutes, wrestlers acting “out of character,” tearful speeches, saying “The show must go on” (like they did the night Owen Hart died live on their program), etc.
Maybe to them, portraying this storyline death in the same way as the real deaths adds gravity to the drama…except in other places, they’re playing it totally tongue-in-cheek, including daughter Stephanie McMahon’s cheesy over-acting. Maybe to WWE, mocking the deaths of wrestlers who died under their watch or the deaths of 3000 Americans on September 11th is somehow funny or ripe for satire. I think it’s pretty disgusting.
WWE has been growing more and more tasteless the past few years, with their “terrorist” characters, wrestlers having sex with corpses, and so on, but combining this blatant racism with the exploitation of the real deaths of their employees and innocent civilians is the straw that broke the camel’s back for me.
If this is what they consider to be entertainment, I’m more than happy to finally turn the channel. And if this is the type of trash you want your company to be associated with, I’ve got plenty of other options.
So in a few months, when my plan expires, I’ll be happy to leave Cingular / AT&T for another service, knowing that this is the type of “entertainment” they want to use for their promotion. There’s no shortage of sandwich shops that I can turn to now that I’ll no longer be eating at Subway.
Best of luck to your companies. I hope you enjoy the business of all those folks who don’t mind making fun of minorities and dead people for a quick, easy buck.
Neal Obermeyer
Omaha, NE